CREATIVE EDGE PARTIES
Creative Edge Parties is New York City’s premier caterer. Karina Hadida created and developed a new positioning and communications program that included a new identity, a freshly developed website, together with corresponding advertising and promotional campaigns.
While other caterers simply relied on elaborate pictures of food and client testimonials in their promotional materials, Karina Hadida’s creative team decided to include rave reviews from the best known chefs in the city. They even had some fun selecting fancy chicken pictures by photographer Stephen Gree-Armytage to represent different clients in the ad campaign.
As an expression of the client’s creativity, Karina Hadida chose an egg as the main symbol, because it is the most versatile ingredient in the world. The promotional trucks, with their fancy, giant pictures of chickens, would stop pedestrians in their tracks. The website was chosen as one of the ten hottest sites by HOW magazine. Most importantly, the new branding has played a significant role in growing Creative Edge Parties’ catering business.
Like it says on their trucks, it’s “Not just another chicken dinner.”
Awards and Publications:
• HOW Magazine, Corporate Identity
• Excellence in Design Award, Print Magazine Regional Design Annual, New York Region. Creative Edge Parties - Advertising
• Excellence in Design Award, Print Magazine Regional Design Annual, New York Region. Creative Edge Parties - Identity
• Advertisement and Brand identity, AIGA.
• Creative Edge site selected as one of the Ten Best Designed Websites of the month, HOW Magazine.
• Merit Award, Rebrand 100. Creative Edge Identity.
• Merit Award, HOW Magazine. Creative Edge Advertising.
• Graphic Design USA, cover feature.
Karina Hadida for Heller Communications, New York
