BURJ AL ARAB

The Burj Al Arab is the ONLY 7 star hotel in the world. They needed their brand and overall communications to be equally as luxurious. Karina Hadida developed branding, and various print and social media campaigns for them.

What is love

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BURJ AL ARAB

The Burj Al Arab is the most luxurious hotel in the world. In fact, it’s not just a 7 star hotel. It’s the ONLY 7 star hotel on the planet. And they needed their brand and communications to be just as luxurious.

To reach the objective, Karina Hadida first reworked the overall brand guidelines to reflect this new line of thinking. This effort was followed up with several print and online campaigns to promote the most important festivities throughout the calendar year, such as Ramadam, New Year’s Eve, and the Chinese New Year.

For Valentine’s Day - the most outstanding event and campaign – Karina Hadida created a video on love, positioning the Burj Al Arab as the “Gold Standard of Romance”.

At each step of the way, the creative concepts were used as a way to showcase all the restaurants operating in the hotel and also as a way to feature the lavish rooms and amenities which accounted for the 7 stars obtained by the Burj al Arab.

Awards:

Cannes Corporate Film Award, Silver Dolphin. Burj Al Arab Romance campaign

Karina Hadida for Detria Williamson. Burj Al Arab, Dubai